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14.27 Economía y comercio electrónico.

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Lecturas

Textos

Pepall, Lynne, Daniel Jay Richards y George Norman. Industrial Organization: Contemporary Theory and Practice. Cincinnati, Ohio: South-Western College Pub., 1999. (Recomendado, no obligatorio).

Shapiro, Carl y Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Mass.: Harvard Business School Press, 1999. En español: El dominio de la información: una guía estratégica para la economía de la red. Barcelona, Antoni Bosch, 2001. (Recomendado, no obligatorio).

Hanson, Ward A. Principles of Internet Marketing. Cincinnati, Ohio: South-Western College Pub., 2000. (Recomendado, no obligatorio).


Otras lecturas

A&M Records y co-demandantes contra Napster, Inc. Resolución del Tribunal Federal de Primera Instancia del Norte de California.

Anders, Jason. "Yesterday's Darling: Business-to-Business Sites Replaced Consumer Sites as the Hot Way to Go. Things have gotten considerably cooler". Wall Street Journal, 23 de octubre de 2000, R8.

Autor, David H. "Wiring the Labor Market". Mimeo.

Baye, Michael y John Morgan. "Price Competition in the Small and in the Large: Evidence from an Internet Price Comparison Site". Mimeo.

Blanchard, Olivier y Mark Watson. "Bubbles, Rational Expectations and Financial Markets". Harvard Institute of Economic Research Discussion Paper 877, 1982.

"Broker.com". Stanford Graduate School of Business Case EC-13.

Brynjolfsson, Eric. "The Productivity Paradox of Information Technology: Review and Assessment". Commmunications of the ACM, v. 36, nº 12, diciembre 1993, págs. 67-77.

Brynjolfsson, Erik y Michael Smith. "Consumer Decision-making at an Internet Shopbot". Mimeo.

Ellison, Glenn y Sara Fisher Ellison. "Search, Obfuscation and Price Elasticities on the Internet". Mimeo.

Clemons, Eric, Il-horn Haan y Lorin Hitt. "The Nature of Competition among Online Travel Agents: An Empirical Investigation". Mimeo.

Coase, Ronald. "Payola in Radio and Television Broadcasting". The Journal of Law and Economics,  v. 22, nº 2, octubre 1979, págs. 269-328.

Defoe, Daniel. A Tour Through the Whole Island of Great Britain. New Haven: Yale University Press, 1991, págs. 102-107. En español: Un viaje por toda la isla de Gran Bretaña.

Deneckere, Raymond y Preston McAfee. "Damaged Goods". Journal of Economics and Management Strategy, v. 5, 1996, 149-174.

"Disintermediation in the U.S. Auto Industry". Stanford Graduate School of Business Case EC-10.

Informe pericial de Robert E. Hall, testigo de Napster, Inc.

Fisher, Franklin y Kevin Neels. "Estimating the Effects of Display Bias in Computer Reservation Systems". Cap. 28, en Microeconomics: Essays in Theory and Applications. Editado por Maarten-Pieter Schinkel. Cambridge, UK: Cambridge University Press, 1999, págs. 450-483.

Fogel, Robert W. "Railroads as an Analogy to the Space Program". En The Railroad and the Space Program: An Exploration in Historical Analogy. Editado por Bruce Mazlish. Cambridge, Mass.: MIT Press, 1965.

Garber, Peter M. "Tulipmania". Journal of Political Economy, v. 97, nº 3, junio 1989, págs 535-560.

Garicano, Luis y Steven N. Kaplan. "The Effects of Business-to-Business E-commerce on Transaction Costs". Mimeo.

Geurnsey, Lisa. "The Powers Behind the Auctions", New York Times, 20 de agosto de 2000, apartado 3, pág. 1, col. 1.

Golder, Peter y Gerard Tellis. "Pioneer Advantage: Marketing Logic or Marketing Legend". Journal of Marketing Research, v. 30, nº 2, 1993, págs. 158-170.

Goolsbee, Austan. "In a World without Borders: The Impact of Taxes on Internet Commerce". Quarterly Journal of Economics, v. 115, nº 2, 2000, págs. 561-576.

Gordon, Robert J. "Does the 'New Economy' Measure up to the Great Inventions of the Past". Mimeo.

Gort, Michael y Steven Klepper. "Time Paths in the Diffusion of Product Innovations". The Economic Journal, v. 92, nº 367, 1982, págs. 630-653.

Liebowitz, S. J. y Stephen Margolis. "The Fable of the Keys". Journal of Law and Economics, v. 33, nº 1, 1990, págs. 1-26.

Lucking-Reiley, David. "Auctions on the Internet: What's Being Auctioned and How". Mimeo.

Lucking-Reiley, David y Daniel F.Spulber. "Business-to-Business Electronic Commerce". Mimeo.

MacKay, Charles. Extraordinary Popular Delusions and the Madness of Crowds. Boston: L.C. Page & Co., 1932/1852, caps. 1-3.

Mazlish, Bruce. Prólogo a The Railroad and the Space Program: An Exploration in Historical Analogy. Cambridge, Mass.: MIT Press, 1965, págs. vii-xv.

Milgrom, Paul. "An Economist's Vision of the B-to-B Marketplace". Perfect.Com White Paper, agosto de 2000.

Morton, Fiona Scott, Florian Zettelmeyer y Jorge Silva Risso. "Internet Car Retailing". Journal of Industrial Economics, v. 49, nº 4, 2001, págs. 501-519.

Napster Inc. contra A&M Records y co-demandantes. Tribunal Federal de Apelaciones del Noveno Distrito. Alegaciones iniciales del recurrente, Napster, Inc.

"Online Auctions in 1999". Stanford Graduate School of Business Case EC-7, págs. 1-5.

Posthumus, N. W. "The Tulip Mania in Holland in the Years 1636 and 1637". Journal of Economic and Business History, v. 1, nº 3, mayo de 1929, págs. 434-466 (pasajes de las págs. 438-439 y 444).

"Pricing and Branding on the Internet". Stanford Graduate School of Business Case EC-8.

Reich, Leonard. "Research, Patents, and the Struggle to Control Radio: A Study of Big Business and the Uses of Industrial Research". Business History Review, v. 51, verano de 1977, págs. 208-235.

Resnick, Paul y Richard Zeckhauser. "Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay's Reputation System". Journal of Industrial Economics (en preparación).

Robinson, Edward. "Battle to the Bitter End (to-End): Ariba and Commerce One are Placing Big Bets on Competing Visions of the B-to-B Economy". Business 2.0, 11 de julio de 2000.

Robinson, Edward. "Battle to the Bitter End". Business 2.0, 11 de julio de 2000.

Roth, Daniel. "Meet eBay's Worst Nightmare". Fortune, v. 142, nº 1, 26 de junio de 2000, págs. 199 en adelante (11 páginas).

Stigler, George J. "The Theory of Economic Regulation". The Bell Journal of Economics and Management Science, v. 2, nº 1, primavera de 1971, págs. 3-21.

Vanderblue, Homer. "The Florida Land Boom". The Journal of Land and Public Utility Economics, v. 3, nº 2, mayo de 1937, págs. 120-125.

White, Erin. "No Comparison. Shopping 'bots' were supposed to unleash brutal price wars. Why haven't they". Wall Street Journal, 23 de octubre de 2000.

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